L'OREAL


2553-07-15

Product Strategy: Key Successful Factors



L'Oreal Key Successful Factors

-Hold the thinking of "Differences not important" We respect those differences of everyone. However, Age, Skin, Hair. We actually believe all of it are the beauty of this world wide. Differences give you the unique and your characteristic. So, we have the ideas for our new products. To give a suitable products for our customers. Because L'Oreal products are worth you.

-The strategy of L'Oreal product such as Hair,Treatment,Hair dye etc. Because all of these could penetrate the market. It could go to your house. Everywhere. So, L'Oreal could be close to you.

-We have the well-known slogan "Because, You're Worth It!" And, we're very please to give you feel like our slogan with our respectfully and we hold that our work is your happiness. Moreover, we present this slogan by the celebrities or famous movie stars.
They could persuage our customers too.

-L'Oreal have many brands and many lines include Consumer products, Professional products and Luxury products. So, our consumers and customers could choose our products with the high quality that we guarantee by L'Oreal standard.

-We also estimate many brands, many lines with the meticulous by our chemist, researchers in L'Orela Lab. For guarantee the high technology, High quality. So, it could give you confident with us. And, everyone could reach L'Oreal products with the suitable price and high quality.,

-We have "L'Oreal Mega Sale" in the department store every year. It's Midyear sale for "Thank You" our consumers. You would get the discount in high brands of our lines. 

-Moreover, we have the strategy to penetrate the market of MEN. Such as the products of Skincare, Hair care etc. We would like all counsumers feel like "We can reach it" However, you have the different age or gender. 

Because, We Believe "You're Worth It!"

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