L'OREAL


2553-07-15

Product Strategy: Target Groups

          As you know, L'Oreal aspire everyone, every differences could reach with L'Oreal products. However, where you live, what is your nationality or how different between you and others. We hopefully everyone could change and have the new position. That is "Everyone Everywhere Everything" could appreciate with us. Because You're Worth It!
So, we have the TARGET GROUPS in 3 lines.
        First is the Target group of "Teenagers" or Young women
This products line respond the nescessary of women in this group. With the high technology and high quality of L'Oreal. As you can see, our products line for this group is "Consumer Products" Because most teenagers don't have their own income. That's why they need products with high quality and Suitable Price. Yes, We really respond them with this line.

Second is the Target group of "Hair Salon"
We actually know that Hair Salon is the center of "HOPE" Because, Women always give her fate with Hairstylist. And, if those Hairsdresser have the High quality products. Their customers would satisfy and they'll talk again and again by Word of mouth. So, we create this products line of "Professional Products" 

The last is the Target group of "Women and Men"
How's superlative if you have a beautiful skin and have a baby face. Absolutely, we give you an opportunity with our products by the "Luxury Products" with the high quality tecnology and premium services. Because we believe everyone can change and develop their characteristic. 


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