L'OREAL


2553-07-13

Product Strategy: Logo&Product Line

L'Oreal Logo
In 1907, Eugene Schueller, Who had found and develop the hair dye formula and offer to the Hair Salon in paris is the young French Chemist who was the successful man in that time. (You could read more our Company Background in the "Company Background section)
For now, L'Oreal is the Biggest cosmetic business in the world wide. We could guarantee in our products. Because we estimate our products with the high tecnology and with our professional chemist in our lab. How could we do this? The answer is "Because we always respect the differences of people. Such as Skin, Age, Hair. We actually know that everyone have their own character. So, we produce many products for the best to all consumers.
That's why our LOGO create with Black and White color.
Black&White could suitable with every tone. It is the meaning of "You're worth with our brand. However, you're Asia with black hair or you're European people who have blonde hair" Everyone could reach our brands. And, the White color of the name "L'Oreal" is the color of pure and clean. It means everyone could suitable and reach our products too. Because Black and White are suit for every skin, age and hair. Whatever you are. However you be. No problem. Because, You're Worth It!

L'Oreal Products Line:
At L'Oreal we believe that we could be the Successful cosmetics business with these factors 
-Persist in the Ethic
-Have the responsibility of Society

So, we confess in the differences of people in this world wide. We respect and believe that differences but not disintegrate. So, we create our products in 3 lines for the suitable to our consumers and customers. 
We have 3 products lines

1. Consumer Products:
With the high Tectnology and Suitable price. Everyone could reach our brands.
Brands of this products line: L'Oreal Pairs, Garneir, Maybelline New York.

2. Professional Products:
We estimate this line for the satisfactory to the Hair Salon and the Consumers who love the sustain their Hair.
Brands of this products line: L'Oreal Professional, Kerastase, Matrix

3. Luxury Products:
This is the High brands of our  products. With the High technology and the Fastidious in the procedure in the manufacturing. And, we're ver please to give the premium service for our customers. This products line are in the Department Store and in many outlet.
Brands of this products line: Lancome, Biotherm, Kiehl's, Giorgio Armani, Shu Uemura, Ralph Lauren.

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