At L'Oreal we honor to the differences of everyone. Therefore, we estimate the high quality products by our professional chemists.
- Marketing Strategy
- L'Oreal products depend on the satisfaction of our customers.
- To satisfy the basic need of the customers.
- To penetrate all positioning.
- Mega Sale every year.
- High technology
- Use high technology to produce the products.
- Have the professional researchers and chemists.
- L'Oreal, the only French company in Fortune's Top 50 ranking.
(Refer to: http://www.loreal.com/_en/_ww/html/our-company/awards-recognitions/2010.aspx?)
- The advertising factors of L'Oreal
Advertising Media
L'Oreal access with all differences. Thus, we have the advertising media everywhere. By the big posters on the wall, the sigh board, magazines, internet etc. To appreciate with the customers and they could reach our products as easily.
Television Media
L'Oreal have many famous celebrities for the present on T.V. or in magazines and posters. Those celebs are influence and have more powerful with their fanclub and the consumers.
Our Brand Ambassador
Jennifer Aniston, Jessica Alba, Kerry Wwashington, Scarlette Johansson, Mill Jovovich, Beyonce etc.
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