Reflection

          

        First of all, I would like to say "Thank You" for Aj.Gob, the instructor of this course and all students. For the first time before I had a good experiences in the class. I actually thought that "To create my blog" was too difficult. Because, I never had the experience about it. But, impossible is nothing! I learnt it and spent my time with it. So, I could knew that "It wasn't too difficult" but, it was too fascinating! 

         However, To act in the role of "General Manager" of L'Oreal, the giant cosmetic group in the world wide is very exciting and too hard in the same time. I actually study hard for the information of this big company and I also try to watch the advertisements of L'Oreal. That's the way I could reach in this brand. To be the most famous brands is not easy. But, this brand could grow up so fast. Why? The reason of this doubt is "Because, they also estimate their products depend on the respect of the differences of the consumers".

        For the last, I would say "Thank You" again for the really excellent and good experiences in this course. This course give me the new experiences and inspire me to do something that I never done before. To create the template on Blogger is so good!

"Because, I'm Worth It!"

References

Thank You for these references.
Credit for:

- http://en.wikipedia.org/wiki/L'Or%C3%A9al
- http://www.lorealcolourtrophy.com/
- http://www.lorealmen.com/
- http://www.loreal.com/_en/_ww/index.aspx?
- http://www.lorealparis.com/
- http://www.loreal.com/_en/_ww/html/our-company/welcome.aspx

Promotion Strategy: Example of Advertisement Campaigns

As you could seek, L'Oreal products depend on the respect of Differences. Therefore, we create and give you the represent of us by L'Oreal advertisements on T.V. and everywhere you could see. 

L'Oreal products estimate by the professional chemists and researchers. You could resign in our quality. 

We produce the advertisements on 3 main points.

-Age

-Skin

-Hair

These are 3 example of L'Oreal Advertisements

-Age

L'Oreal DERMA GENESIS

(Please click the button to play)

          This advertisement present about the product of L'Oreal in Derma Genesis Line. It is the high quality skincare that could change you like Magic. It gives you a younger looking and healthy skin. This anti-aging skincare is so smooth and softy for you.

-Skin

L'Oreal TRUE MATCH MAKE-UP COLLECTION

(Please click the button to play)

          With L'Oreal True Match Make-Up Collection of us. You could feel the different with others. We estimate and product the quality Make-Up collection for you. This collection have 3 tones for the differences. It has Warm, Neutral and Cool. For the products of this collection such as Foundations, Powder, Blush etc. All of you could see "Your Beautiful Skin"

-Hair

L'Oreal FERIA

(Please click the button to play)

          This is the famous products of L'Oreal. Hair Color. It is Feria by L'Oreal. 

          Give you so more fascinating and beauty color.

         And, this advertising have Beyonce Knowles. 

          The most famous singer to the represent of L'Oreal. 

          So, we could guarantee of the Quality.

          I am Penpisut, the General Manager of L'Oreal paris. I hopefully all of you proud of our products. L'Oreal paris is the giant group of Cosmetic in this World Wide. So, we present our products by the most famous celebrities such as Beyonce Knowles, Eva Longoria, Milla Jovovich, Scarlett Johansson etc. Those celebs could be the symbol of our QUALITY. And, all of the advertisements that broadcasting on T.V. We actually intend to present to all of you.

          In my opinion, L'Oreal could present the products as the professional creative! We are intend to present by the excellent plan before broadcast every advertisements. That's the reason why L'Oreal could influence the big group of consumers and have a lot of customers. We have the high quality of products. However, we have the most beautiful advertisement by the famous celebrities. Because, we need all of you feel so deeply in our media. 

Promotion Strategy

               At L'Oreal we honor to the differences of everyone. Therefore, we estimate the high quality products by our professional chemists.


- Marketing Strategy
- L'Oreal products depend on the satisfaction of our customers.
- To satisfy the basic need of the customers.
- To penetrate all positioning.
 - Mega Sale every year.


- High technology
- Use high technology to produce the products.
- Have the professional researchers and chemists.
- L'Oreal, the only French company in Fortune's Top 50 ranking.
    (Refer to: http://www.loreal.com/_en/_ww/html/our-company/awards-recognitions/2010.aspx?)


- The advertising factors of L'Oreal
Advertising Media
L'Oreal access with all differences. Thus, we have the advertising media everywhere. By the big posters on the wall, the sigh board, magazines, internet etc. To appreciate with the customers and they could reach our products as easily.

Television Media
L'Oreal have many famous celebrities for the present on T.V. or in magazines and posters. Those celebs are influence and have more powerful with their fanclub and the consumers.
Our Brand Ambassador 
Jennifer Aniston, Jessica Alba, Kerry Wwashington, Scarlette Johansson, Mill Jovovich, Beyonce etc.

Product Strategy: Key Successful Factors

L'Oreal Key Successful Factors

-Hold the thinking of "Differences not important" We respect those differences of everyone. However, Age, Skin, Hair. We actually believe all of it are the beauty of this world wide. Differences give you the unique and your characteristic. So, we have the ideas for our new products. To give a suitable products for our customers. Because L'Oreal products are worth you.

-The strategy of L'Oreal product such as Hair,Treatment,Hair dye etc. Because all of these could penetrate the market. It could go to your house. Everywhere. So, L'Oreal could be close to you.

-We have the well-known slogan "Because, You're Worth It!" And, we're very please to give you feel like our slogan with our respectfully and we hold that our work is your happiness. Moreover, we present this slogan by the celebrities or famous movie stars.

They could persuage our customers too.

-L'Oreal have many brands and many lines include Consumer products, Professional products and Luxury products. So, our consumers and customers could choose our products with the high quality that we guarantee by L'Oreal standard.

-We also estimate many brands, many lines with the meticulous by our chemist, researchers in L'Orela Lab. For guarantee the high technology, High quality. So, it could give you confident with us. And, everyone could reach L'Oreal products with the suitable price and high quality.,

-We have "L'Oreal Mega Sale" in the department store every year. It's Midyear sale for "Thank You" our consumers. You would get the discount in high brands of our lines. 

-Moreover, we have the strategy to penetrate the market of MEN. Such as the products of Skincare, Hair care etc. We would like all counsumers feel like "We can reach it" However, you have the different age or gender. 

Because, We Believe "You're Worth It!"

Product Strategy: Positioning

At L'Oreal, we always believe that everyone desire to perfect. So, we focus on the cosmetics with our power to produce it quality. And, our mission is giving all customers and consumers (However, men or women) around the world go to their goal and express their image with the perfect character by our products. This is the value of our business. We are so proud with L'Oreal's work. Because we feel so happy, If our consumers satisfy in our brands.

So, our mission couldn't success. If we have the prejudice. At L'Oreal, we have the fully belief that everyone have their own personality. However, they have many differences with others. But, we really to give you an opportunity to be perfect and confident in this World Wide by our quality products. 

We believe that differences but not disintegrate. So, we estimate 3 line products to our positioning.

- Consumer product: For teenagers and young women.

- Professinal products: For hair salon and hairstylist.

- Luxury products: For men and women with high quality products.

We are very please to create many line of products and brands for the most suitable. 

Because, all of you worth with it

Product Strategy: Target Groups

          As you know, L'Oreal aspire everyone, every differences could reach with L'Oreal products. However, where you live, what is your nationality or how different between you and others. We hopefully everyone could change and have the new position. That is "Everyone Everywhere Everything" could appreciate with us. Because You're Worth It!

So, we have the TARGET GROUPS in 3 lines.

        First is the Target group of "Teenagers" or Young women

This products line respond the nescessary of women in this group. With the high technology and high quality of L'Oreal. As you can see, our products line for this group is "Consumer Products" Because most teenagers don't have their own income. That's why they need products with high quality and Suitable Price. Yes, We really respond them with this line.

Second is the Target group of "Hair Salon"

We actually know that Hair Salon is the center of "HOPE" Because, Women always give her fate with Hairstylist. And, if those Hairsdresser have the High quality products. Their customers would satisfy and they'll talk again and again by Word of mouth. So, we create this products line of "Professional Products" 

The last is the Target group of "Women and Men"

How's superlative if you have a beautiful skin and have a baby face. Absolutely, we give you an opportunity with our products by the "Luxury Products" with the high quality tecnology and premium services. Because we believe everyone can change and develop their characteristic. 

Product Strategy: Logo&Product Line

L'Oreal Logo

In 1907, Eugene Schueller, Who had found and develop the hair dye formula and offer to the Hair Salon in paris is the young French Chemist who was the successful man in that time. (You could read more our Company Background in the "Company Background section)

For now, L'Oreal is the Biggest cosmetic business in the world wide. We could guarantee in our products. Because we estimate our products with the high tecnology and with our professional chemist in our lab. How could we do this? The answer is "Because we always respect the differences of people. Such as Skin, Age, Hair. We actually know that everyone have their own character. So, we produce many products for the best to all consumers.

That's why our LOGO create with Black and White color.

Black&White could suitable with every tone. It is the meaning of "You're worth with our brand. However, you're Asia with black hair or you're European people who have blonde hair" Everyone could reach our brands. And, the White color of the name "L'Oreal" is the color of pure and clean. It means everyone could suitable and reach our products too. Because Black and White are suit for every skin, age and hair. Whatever you are. However you be. No problem. Because, You're Worth It!

L'Oreal Products Line:

At L'Oreal we believe that we could be the Successful cosmetics business with these factors 

-Persist in the Ethic

-Have the responsibility of Society

So, we confess in the differences of people in this world wide. We respect and believe that differences but not disintegrate. So, we create our products in 3 lines for the suitable to our consumers and customers. 

We have 3 products lines

1. Consumer Products:

With the high Tectnology and Suitable price. Everyone could reach our brands.

Brands of this products line: L'Oreal Pairs, Garneir, Maybelline New York.

2. Professional Products:

We estimate this line for the satisfactory to the Hair Salon and the Consumers who love the sustain their Hair.

Brands of this products line: L'Oreal Professional, Kerastase, Matrix

3. Luxury Products:

This is the High brands of our  products. With the High technology and the Fastidious in the procedure in the manufacturing. And, we're ver please to give the premium service for our customers. This products line are in the Department Store and in many outlet.

Brands of this products line: Lancome, Biotherm, Kiehl's, Giorgio Armani, Shu Uemura, Ralph Lauren.

Product Strategy: Branding

          

              At L'Oreal We make the Business of Cosmetics as the POWER of us all the time. That's why we always consistent to take our Professional and Our researches to estimate our products. With our Soul and Power to give you the Happiness all together Men and Women. Becaues, We actually know that Men and Women around the World Wide have the differences. But, We would create the most suitable products for you. By our slogan "Because, You're Worth It!"

We desire everyone appreciate with our brands. Wherever you are. Whatever you'll be. All of you could reach our products as easily by our Retial Store that you actually go to shopping.

So, Our business is the Celebration business that suitable for those differences. Such as your characteristic, your physical. Everyone have their own identity. Yes, those different skin, age and hair. At L'Oreal we believe and respect that distictions. And, this is the reason why we estimate the suitable products for everyone. 

Because You're Worth It!

My Journal- Week 6

          What a very funny and useful for us! On this week all groups of students had a good presentation on the activity that showed me about "The first day in work life" Some groups made it very clear and very formal. Some groups made me felt relax and laugh so much! I liked this week. The instructor taught us by the Real picture. We can learnt by ourselves. However, it didn't only the funny activity. But, it had something very useful and we could take it in the future. 

          For my group. We were presented in the background of "The Zoo" company. It was the Music company like GMM Grammy. So, we had a hard work to thought about how to created a good presentation and make the audience feel so good with us. And, the conclusion of our group was Just made a role play like The Star. But, only some character of The Star. Then, we discussed and created our presentation.

          Moreover, on Tuesday 29th. The instructor repeated about our Midterm Exam. I actually knew that I had a little bit knowledge of the Marketing. That what the reason why I should try and read it again and again.

          

Letter of invitations for professional comments

My Journal- Week 5

It was something so surprised me very much! What a special evaluation for the instructor. I meant that my group worked as "The Star", the interviewing presentation. Yes, it was a very satisfy conclusion. I was so happy for the comment of the instructor. Absolutely, our points were excellent! After that, the instructor adviced us about "Interview Issue" I thought that it so useful for us. For example: a very important tip for first was "Talk clearly, eye contact and body language" That I actually thought it was the point of our character. 

Moreover, on this week. The instructor told us about the NEW Assignment. It was "Design Evaluation" I've been did it before. But, I understood wrong. OMG, I just posted my comment on their journals. But, the right way to do was "Posted our design evaluation on their "ASAP" Templates. It was so fun. However, I will posted it again. 

 

Company Background

       The French brand, L'oreal  is one of the World top cosmetic products with more luxurious products that suit for women and men lifestyle. At L'oreal we were devoted to our products with more 1,000 chemists and researchers nowadays to produced most high quality products to all consumers. Because You're Worth with our products.

           In 1907s, Eugene Schueller. A young French chemist is the first person who was found the way to developed hair dye formula safety for people. Then he offered this method to Hair Salon in Paris. And, he trademarked with the company group as "La Societe Franeaise des Teintures inoffensives pour Cheveux" in 1909s. 
        From then till now, the biggest cosmetic group developed to be "L'oreal" group nowadays. After that, L'oreal group researched and developed all cosmetics by 3  researchers in Laboratory. Hardly, L'oreal could developed the most perfect hair dye formula as "Excellence" cream to offered in the world market. As you can see, L'oreal group started it with the hair cosmetic. But, after that L'oreal group associated with the cleaning products and cosmetics together. Such as hair color, permanents, hair styling, body and skin care, cleansers, makeup and fragrances. Afterwards, L'oreal developed their potentiality and had more 1,000 chemists in L'oreal Laboratory. But, the most pride of L'oreal is Oscar in Advertising Award. Continuously, 15 years ago, L'oreal group growth from the little chemists group. But, Now they were the biggest cosmetic group in the world.

"Because You're Worth It!"

My Journal- Week 4

               This week I had a very funny time! The instructor appointed works for us. It was "The Interview for the job" Our group thought about this together in the atmosphere like raining~ Then, We decided this work for the topic of "The Interview of The Star" Aha..! I actually thought that it would be perfect and very fun for students in class. Hopefully it would be like that. And, in fact it was very interested and funny thing! I felt happy very much. I loved it. My job in the presentation was "P'Jo" the commentator of The Star (in fact) It clearly to convey for everyone by the conversation. Moreover, I saw many presentation from every groups. It was very interesting too. For example. Mr.Champ's group was very intelligent to presented and it was clear to understand that they applied for hostess. It was very good presentation. I liked it.

                Now, I felt that "The Interview" was very happy and not so serious. But, in fact it usually seriously. May be it will ascetic! I thought that If I'll graduate and I would apply for a job at the Hotel. The method of the interview will not be like this. Because, it is the REAL LIFE. But, I hopefully I will complete it!

Just go toward your dream!